Morrell & Company offers a wide range of wine events designed to enhance your Company's education, entertainment and rewards programs. Nothing quite equals the excitement generated by a properly conducted wine event and no other company matches Morrell in organizing and conducting wine events in so professional and enjoyable a manner. Our knowledgeable staff is expert in making participants - whether in small, medium or large group settings - feel completely comfortable in tasting and discussing wine.
Wine Events by Morrell can help:
• Enhance customer intimacy and create a better environment to promote increased sales.
• Improve morale and create opportunities for internal networking and relationship building among employees and/or customers.
Walk Around Tastings
These semi-formal tastings are especially suitable for medium-sized to large groups of participants. The beauty of the walk around tasting is that it enables tasters to take a "tour" of wines made in different parts of the world and enjoy wines made from one grape but grown in many different viticultural regions. A Morrell Wine Consultant is stationed at each table to pour and discuss the wines being presented at that location. The total experience is comfortable and educational for the tasters. Informative tasting note sheets are given to all participants. Catered food, complementary to the wines, can be arranged.
Sit-Down Thematic Tastings
Sit-down tastings are ideal for groups as small as 15 and as large as 50. This is a more formal, focused, and educational approach to wine events - that still includes plenty of opportunity for discussion, questions and interaction among participants. Everyone sits at rectangular or circular tables, which minimizes classroom formality.
Wines are tasted in flights (groupings) of 2-4 wines depending on the nature of the tasting. Morrell Wine Consultants introduce each flight and then lead a discussion of the wines after each flight is tasted. Appropriate background information, the best methods of tasting and evaluating wines, and food pairing recommendations for the wines tasted are provided along with tasting note sheets. Our experience tells us that it is best to let your guests mingle at a Champagne reception prior to the sit down tasting begins. Below is a list with descriptions of Morrell Thematic Tastings, which work well with a variety of groups.
A Few Tasting Themes
• Old World Wines Versus New World Wines
• Wines Of The World
• A Taste of Tuscany
• Pinot Noir: The Red Wine Superstar
• Cabernet: The King Of The Red Wine Grapes
LOCATIONS:
ON PREMISE LOCATIONS
Morrell & Company
Wine Tasting Room
729 7th Ave
(between 48th and 49th)
Seats up to 60 for a sit-down tasting and up to 90 for a walk-around event. The Tasting Room is the closest thing in feeling to a European wine cave in New York.
The Morrell Wine Store
Rockefeller Center
1 Rockefeller Plaza
(49th between 5th and 6th Ave)
Seats up to 25 guests for a sit-down tasting. Entertains up to 45 for a walk-around event. Our charming, upscale retail store in the heart of Midtown Manhattan is sophisticated, intimate and elegant.
OFF PREMISE LOCATIONS In Office Tastings
Morrell & Company will be pleased to set up and conduct events in your company's offices, conference rooms or private dining room.
Other Venues
Our clients can choose among thousands of locations in the tri-state area suitable for a wine event. Morrell & Company will be happy to conduct a wine event in the location of your liking. Our favorite off-premise venue for smaller events (15-40 participants) is The Culinary Loft, a warm & inviting event space in Soho (www.culinaryloft.com). For large-scale events (100-500), the banquet rooms at The Waldorf Astoria or Metropolitan Club are ideal.
PRICING: For up to 2 hours
Wine Price Retail
10-25
Guests
26-45
Guests
46-60
Guests
61-75
Guests
76-100
Guests
Novice Level
Mid-Price:
$25-$45
$1,500
$2,250
$3,000
$3,750
$4,500
Enthusiast Level
Mid to
High-End Price:
$45-$75
$2,250
$3,375
$4,500
$5,625
$6,750
Connoisseur Level
High-End Price:
$75-$100
$3,300
$4,500
$6,000
$7,500
$10,000
Prices Include:
• Morrell & Company expert Wine Consultants
• Tasting Wines
• Creation of themed event
• Tasting notes listing wines, producers and regions with ample room for tasters' comments
• Goodie Bags--Each guest will be offered a sleek laminated bag containing various gifts and a catalog. Feel free to add any gifts or literature your company deems appropriate.
